Our bestsellers
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0%
Water
Our products do not contain water. Instead of fillers, we use active ingredients.
Our sustainability
100%
active ingredients
Our products consist of active ingredients that are pure and effective for your skin.
Our active ingredients
480k m²
biodiversity
Each product protects 1 m² of biodiversity – through flowering meadows, rainforests or moors.
Our Impact

NaTrue stands for genuine natural and organic cosmetics. All of our products are certified organic and meet the highest standards: They consist of 100% natural ingredients and at least 95% of them are certified organic. Regular audits guarantee this quality.


All of our products are not tested on animals and carry the PETA Approved Cruelty-Free label. Our vegan products are also marked with the PETA Approved Vegan seal so that you can immediately see which products are free of animal ingredients. We attach great importance to transparency and make all ingredients clearly understandable.

NaTrue stands for genuine natural and organic cosmetics. All of our products are certified organic and meet the highest standards: They consist of 100% natural ingredients and at least 95% of them are certified organic. Regular audits guarantee this quality.

All of our products are not tested on animals and carry the PETA Approved Cruelty-Free label. Our vegan products are also marked with the PETA Approved Vegan seal so that you can immediately see which products are free of animal ingredients. We attach great importance to transparency and make all ingredients clearly understandable.


This is what our customers say:

Lina Hollenbach - doctor
Natural active ingredients that convince
"As a prospective doctor, I value high-quality, natural ingredients. forpeople products are skin-friendly, effective and provide optimal, long-term support for skin regeneration."

Ben Grümer - barefoot trainer
Natural care that convinces
"The products from forpeople enrich my skincare routine in a natural way. The foot cream in particular makes my stressed feet noticeably softer and smoother - without any unnecessary additives."

Bettina Aichinger - Beauty Studio
Moisture & Care that convinces
We are very happy to have discovered this great aloe vera product. It provides intensive moisture, relieves irritation and makes the skin noticeably softer, smoother and refreshed."
Natural. Sustainable. Effective.
Our natural cosmetics combine natural ingredients with the highest effectiveness and are ideal for anyone who wants to make their skincare more sustainable. Free from microplastics, parabens and synthetic fragrances, our products gently care for the skin and support its natural regeneration. Whether it's Thumb Feast solid hand cream , body butter or sunscreen , every product is biodegradable and dermatologically tested. The popular Thumb Feast hand cream nourishes dry hands with valuable plant oils, while our aloe vera gel intensively moisturizes and soothes the skin. For daily facial care, we recommend Golddrübchen facial oil , which regenerates with lavender and argan oil and ensures a healthy glow.
Sustainability is our top priority. That's why we use plastic-free packaging made of glass and cork, which is refillable and helps avoid unnecessary waste. With every purchase, you actively support the protection of biodiversity . For every product sold, we plant flowering meadows and create new habitats for bees and other insects. Our fairly traded ingredients come from direct collaborations with organic farmers to ensure the highest quality and environmentally friendly production.
Our Solid Natural Cosmetics Starter Set offers you a conscious care routine without compromise. Our Lemongrass Lip Balm, in particular, intensively nourishes dry lips with a combination of shea butter and valuable plant oils. The combination of natural active ingredients, plastic-free packaging, and fair production makes our products the perfect choice for anyone who wants to enjoy sustainable cosmetics responsibly.