As a climbing instructor and sports masseur, Benno searched in vain for the right hand cream. He quickly experimented in the shared kitchen until he came up with the first recipe, despite a few clogged drainpipes.
In 2019, Benno showed the cream to his brother Fritz. Together with Marc and Lennart, we developed the first prototype “Daumenschmaus” – and thus laid the foundation for our start-up.
In 2020, we sent the first packages from the shared apartment. Soon an office became necessary and Fritz and Marc quit their jobs. 4peoplewhocare was born.
From 2021 to 2024, we delivered to partners such as Alnatura, set up our own production and expanded our product range – always with the aim of protecting skin and the environment equally.
In 2025 we will launch with a new design and the name "forpeople". Fritz, Marc and our team in Hamburg are driving the cosmetics revolution forward - with 100% active ingredients, 0% water and a lot of passion.
As a climbing instructor and sports masseur, Benno searched in vain for the right hand cream. He quickly experimented in the shared kitchen until he came up with the first recipe, despite a few clogged drainpipes.
In 2019, Benno showed the cream to his brother Fritz. Together with Marc and Lennart, we developed the first prototype “Daumenschmaus” – and thus laid the foundation for our start-up.
In 2020, we sent the first packages from the shared apartment. Soon an office became necessary and Fritz and Marc quit their jobs. 4peoplewhocare was born.
From 2021 to 2024, we delivered to partners such as Alnatura, set up our own production and expanded our product range – always with the aim of protecting skin and the environment equally.
In 2025 we will launch with a new design and the name "forpeople". Fritz, Marc and our team in Hamburg are driving the cosmetics revolution forward - with 100% active ingredients, 0% water and a lot of passion.
Our Mission: Care that Changes the World
No more plastic
The cosmetics industry produces tons of plastic waste. We do things differently: plastic-free, recycled packaging and reusable systems. Care that protects the environment instead of polluting it.
Honest Cosmetics
No cheap fillers, no water as a placeholder. Our products consist of 100% active ingredients - sustainable, effective and without compromise.
New Economy, New Thinking
We focus on regionality, transparency and regeneration. With every product sold, we promote biodiversity and give something back to nature.
Less is more
Our products are reduced, versatile and durable. Less stuff, more quality – that's our approach to combating overconsumption.
Fair prices, no pressure
Discounts don't fit with honest care. We focus on fair prices that reflect quality and sustainability - without artificial bait offers.
Together for more
Our mission is clear: we want care products that not only make skin and hair a better place, but also the world. We invite you to be part of this movement - for cosmetics that care about more than just the outside.
