regeneration
We think regeneratively: instead of just taking, we give back. With every product we promote biodiversity, creating habitats for bees, insects and other species. Our care is not only good for you, but also strengthens nature - for a sustainable future.
Planetary Boundaries: Why Biodiversity Matters
The planetary boundaries ensure the balance of our planet. But many, such as the loss of biodiversity, have already been exceeded. Without biodiversity, pollination, fertile soils and stable ecosystems - the foundations of our lives - are missing. But this diversity is disappearing at an alarming rate. Biodiversity is the basis of everything and its protection is crucial to maintaining the balance of the earth. Acting now is essential to respect the planetary boundaries and ensure a future worth living.
Impact
Each of our products actively contributes to the restoration of nature - with our own impact model. With every purchase you create at least 1m² of biodiversity . We are consistently committed to investing at least 1% of our turnover in projects such as moorland restoration, rainforest reforestation and regional flower meadows. In fact, in recent years we have even used over 2% of our turnover for these goals. Together with you, we strengthen nature and make care a real contribution to the planet.
Our reusable
We only consider packaging that remains part of a cycle - whether through refilling, recycling or integration into other material cycles. That's why we rely on well-thought-out solutions that protect the environment:
- Tinplate refill system: recycling cans and refillers that enable a closed reusable cycle.
- Reusable plastic bottles from Zerooo: Can be reused up to 20 times – for significantly less disposable waste.
- Glass bottles with natural cork & metal lid: Durable and perfectly recyclable.
- Upcycling & FSC materials: Jar lids made from upcycled raw materials, cardboard tubes and refillers made from FSC-certified paper.
For us, sustainability begins with packaging – and doesn’t stop there.
supply chain
Our raw material map shows you where we source most of our raw materials in Europe. Where possible, we work directly with producers to ensure short supply chains and sustainable procurement. Some raw materials come from more distant regions because they are not available here. We also source these directly where possible. Only in exceptional cases do we work with selected organic wholesalers - whether for European or distant raw materials. Transparency and trust are our top priority - for clear origins and sustainable quality.
CO2 footprint
Care that lasts longer and uses less. Our products are not only effective, but also long-lasting. For example: Our hand cream lasts up to three times longer than conventional creams. Its CO₂ footprint is only 197.66 grams. A comparable cream in a plastic tube causes over 600 grams - three times the amount. We create care that is good for you and the climate.
certificates
Our packaging, ingredients and production methods are tested and certified - a sign of the highest sustainability standards. We carry the NATRUE seal , which stands for real natural cosmetics and guarantees that our products are free of synthetic additives. Our raw materials meet strict organic quality standards that ensure purity and sustainability. We are also proud to be certified by PETA - our products are not tested on animals and many of them are vegan. With every decision we make, we are committed to rethinking care and taking responsibility.
