4 people who care is taking a big step towards responsible ownership! Yes, you heard right – we have decided to take our company in a new direction and we can't wait to take you with us!

What is steward ownership?

Imagine being able to take control of your favorite company - that's responsible ownership! 🎉 It means that the people who really care about the company (that's us!) also have the power to make decisions. Profits are not simply distributed to some anonymous investors, but flow back into our mission: protecting biodiversity and producing sustainable cosmetic products.

Why is this good for us?

1. Long-term mission : We want to shine not only today, but also tomorrow! Responsible ownership helps us to pursue our ambitious goals in the long term. No short-term gains at the expense of our values!
2. Independence : Bye-bye, external pressure! We can make decisions that really make sense – without the stress of investors who are only after the next big profit.
3. Values ​​in focus : Our principles such as transparency and tolerance are not just pretty words on our website. They become part of the DNA of our company!
4. Sustainable development : We don't throw profits away. Instead, we invest them in innovation and quality - in other words, in products that you will love!
5. Employee loyalty : When we all pull together and the company belongs to us, the bond becomes even stronger! Team spirit like in a big family - just without the annoying relatives on holidays! 😉

Why this step?

We believe that responsible ownership is the key to a better future. It's like an upgrade for our company - from "nice" to "wow, that's awesome!" 🚀 We already produce many of our products ourselves and have control over everything - from the ingredients to the packaging (yes, even plastic-free!). Now we want to make sure that this philosophy is also anchored in our company structure.

Conclusion

By opting for responsible ownership, we are sending a clear message: 4 people who care stands for more than just skin care - we stand for a community of like-minded people who are actively working for a better world. And hey, if we can have fun while doing it? All the better! 🎈 Stay tuned and join us on this exciting journey! Together we can achieve great things - with a smile on our faces and a sense of humor in our hearts! 💚