We stand for equality, transparency, tolerance, diversity and peaceful coexistence and against racism, sexism, ableism, homophobia and other types of exclusion, intolerance and group-related misanthropy. We think it is important to show a clear stance.

That's why our employees always get time when it comes to demonstrations or actions against fascists, Nazis, climate deniers or for climate protection. Activism is also important to us in our interactions with one another, which is why our values ​​​​stand for the company 4peoplewhocare and also for our employees.

For us, the most important thing is that we always live these values ​​outside of and in our everyday work - through conversations, education and action. We are aware that this is a process in which we can grow every day.

For us, sustainability is not a trend, but a principle. We operate regeneratively, rely on organic ingredients, fair supply chains and plastic-free packaging. Every purchase helps protect biodiversity - for a future that is in harmony with nature.

Unser regenerativer Ansatz gibt der Natur mehr zurück, als wir entnehmen. Durch Moorrenaturierung, Blühwiesenprojekte und Mehrgenerationenwälder schaffen wir langfristige ökologische Werte. Unsere plastikfreien, nachfüllbaren Produkte minimieren Abfall und schonen Ressourcen. Jedes Produkt schützt 1 m² Biodiversität – konkret, messbar, lokal.

We develop smart solutions that combine real sustainability and effectiveness. Whether water-free recipes, plastic-free packaging or reusable systems - every innovation we create has the goal of conserving resources, promoting regenerative economics and rethinking clean beauty.